Course Overview
Unlock the secrets of consumer decision-making with our Intermediate Consumer Behaviour course, designed for marketing professionals, business students, entrepreneurs, and researchers alike! 🚀
- Deep Dive into Consumer Psychology: Explore the cognitive, emotional, and social factors that influence purchasing decisions.
- Practical Applications: Apply theoretical concepts to real-world marketing challenges, enhancing your strategic approach to consumer engagement.
- Data-Driven Insights: Learn to analyze market trends and consumer preferences, equipping you with the tools to inform effective marketing strategies.
- Segmentation and Targeting: Discover how to identify and understand different consumer segments to tailor your marketing efforts for maximum impact.
- Brand Loyalty and Engagement: Develop strategies to foster brand loyalty and improve customer relationships through deeper consumer insights.
- Interactive Learning: Engage in case studies, group discussions, and hands-on projects that bring theoretical knowledge to life.
Join us and transform your understanding of consumer behaviour to drive successful marketing outcomes! 🌟
Course Features
Whom is this course for?
- Marketing professionals looking to deepen their understanding of consumer decision-making processes and enhance their strategies.
- Business students seeking to apply theoretical concepts of consumer behaviour to real-world marketing challenges.
- Entrepreneurs and small business owners who want to better understand their target audience and improve customer engagement.
- Researchers and analysts interested in studying market trends and consumer preferences to inform data-driven strategies.
Course Modules
Detailed Syllabus
Class Schedule (IST)
Anjali Singh
Hello there! 👋 I am Dr. Anjali Singh, a Management PhD graduate (class of 2023). I have a unique blend of corporate and academic experience that sets me apart. 💼🎓 My professional journey kick-started in the corporate world where I spent 3 fruitful years working at 'fddsgkjhjk', honing my skills and gaining hands-on experience in the field of adfhdjjh. This invaluable experience has helped me to not only understand the practical aspects of business, but also to relate theoretical concepts to real-world scenarios. 🌍 In addition, I have been teaching the subject 'dsfjhjhf' for 3 years now. I always aim to keep my teaching methods fresh and engaging, making sure that my students grasp the subject matter effectively. 📚 On this platform, I am excited to combine my industry and teaching experience to deliver courses that are not only informative, but also practical and engaging. I am confident that my courses will provide you with the knowledge and skills you need to excel in your career. 🚀 Looking forward to learning with you! 🙌
Highest Education
PhD
Management
Completion year: 2023
Work Experience
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Total duration: 3 years
Teaching Experience
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Total duration: 3 years