Course Overview
Course Structure & Weekly Timeline
Course Timeline & Structure
Week 1: Fundamentals of Paid Advertising & Google Ads Setup
📌 Key Topics:
✅ Introduction to Paid Advertising: Google vs Meta Ads
✅ Understanding Bidding Strategies: CPC, CPM, ROAS
✅ Google Ads Account Setup & Campaign Structures
✅ Keyword Research & Match Types (Broad, Phrase, Exact)
✅ Ad Copywriting & Extensions (CTA Optimization)
✅ Landing Page Optimization for Ads
Week 2: Google Ads Advanced Strategies & Meta Ads Introduction
📌 Key Topics:
✅ Google Display Network (GDN) & YouTube Ads
✅ Retargeting & Custom Audiences in Google Ads
✅ Google Ads Automation: AI-Based Bidding Strategies
✅ Intro to Meta Ads (Facebook & Instagram)
✅ Facebook Pixel & Conversion API Setup
✅ Campaign Objectives & Audience Targeting
Week 3: Meta Ads Advanced Strategies & A/B Testing
📌 Key Topics:
✅ Meta Ad Formats: Carousel, Video, Lead Forms
✅ Lookalike Audiences & Interest-Based Targeting
✅ Budget Optimization & Campaign Scaling
✅ A/B Testing & Creative Optimization
✅ Measuring Performance: Key Metrics (CTR, CPA, ROAS)
✅ Attribution Modeling & Multi-Touchpoint Conversions
Week 4: Performance Analysis, Scaling & Automation
📌 Key Topics:
✅ Google & Meta Ads Performance Analysis
✅ Scaling Winning Campaigns & Budget Allocation
✅ Automated Rules & AI-Based Optimization
✅ Omnichannel Paid Strategy (Google + Meta + Retargeting)
✅ Future Trends in AI-Powered Advertising
This fast-track course ensures hands-on learning with real-world ad campaign execution in just 4 weeks.
Course Features
Whom is this course for?
- Individuals looking to enhance their digital marketing skills and gain a comprehensive understanding of paid advertising strategies, regardless of prior experience.
- Business owners and entrepreneurs seeking to drive targeted traffic to their websites and increase conversions through effective paid ad campaigns.
- Marketing professionals aiming to expand their expertise in paid advertising platforms and improve their campaign management skills.
- Students and career changers interested in entering the digital marketing field and wanting to build a strong foundation in paid ads programming.
Course Modules
Detailed Syllabus
Class Schedule (IST)
Wajed Sk – Your Expert Trainer in Marketing, Digital Transformation & AI-Driven Strategies
With over 20 years of experience in marketing, branding, and digital transformation, I have successfully led high-impact campaigns, optimized business processes, and trained professionals across industries. As the Chief Digital and Brand Trainer at Unacademy, I played a pivotal role in developing digital marketing professionals while being a Brand Ambassador for Digital Courses.
My expertise spans Brand Management, Digital Marketing, Programmatic Advertising, AI & Data Analytics, Performance Marketing, Automation, Corporate Communication, and Crisis Management. I specialize in helping businesses scale revenue, optimize marketing automation, and enhance customer engagement using AI-driven insights.
Key Achievements :
✔ Award-Winning Marketer & Trainer: Recognized with the Best Digital Online Service Award (Maddy’s Awards), Best Marketing Campaign Award (National Award for Marketing Excellence), and Google SME Award for excellence in digital strategies.
✔ Unacademy’s Chief Instructor & Digital Mentor: Trained 5,000+ students & professionals in Digital Marketing and AI-driven advertising, boosting career success rates.
✔ Industry-leading digital Marketing Expert: I managed high-impact campaigns for Google SMB India, Apollo Hospitals, Axis Bank, Manipal Hospitals, Taj Hotels, Tata Chemicals, LIC Insurance, Coal India Limited, and many more.
✔ AI-Driven Business Growth Specialist: Implemented AI-powered marketing automation
✔ Global Brand Strategist & Digital Transformation Leader: Successfully rebranded and scaled businesses across India, the USA, the UK, the Middle East, and Canada.
✔ Media & Thought Leadership Presence: Featured on Bloomberg TV, ET Now, Times of India, ABP Ananda, Digital Vidya, and OutLook.
Why Train With Me?
✅ Real-World Expertise: Hands-on experience in executing million-dollar marketing strategies.
✅ Proven Track Record: My strategies have generated 30-50% revenue growth for top brands.
✅ Industry Recognition & Mentorship: Worked with MS Dhoni, Shahrukh Khan, Sadhguru, and collaborated with Practo, Lenskart, Swiggy, and Crisil.
✅ Practical, Case-Study-Based Training: Learn from real-world projects and industry case studies.
Join my training sessions and take your career or business to the next level in marketing, digital transformation, and AI-driven strategies!
Highest Education
MBA (Nottingham University, London) , Certified by IIM-K , Google & Microsoft Certified, ACC Business Coach (USA)
Marketing , Information System
Completion year: 2006
Work Experience
Marketing Head
CitiBank, Frost & Sullivan , Emami, Manipal Hospital, Indiamart.com, AVN Healthcare Group, Apollo Dental, Neuberg Diagnostics Ltd etc
Total duration: 18 years
Teaching Experience
Unacademy Relevel Ltd (Visiting)
Total duration: 5 years
IIM-K (Visiting)
Total duration: 5 years
Google MSME Trainings
Total duration: 2 years
Various Corporate Trainings
Total duration: 8 years