Course Overview
Adobe Analytics is a powerful digital analytics platform that provides in-depth insights into customer behavior. This course is designed to help marketers, analysts, and business owners leverage Adobe Analytics’ advanced tracking, reporting, and data visualization tools. From fundamentals to advanced techniques, you’ll gain hands-on experience with segmentation, attribution modeling, and real-time data reporting to drive business growth.
💡 Key Learnings:
✔️ Master Adobe Analytics interface, reports, and dashboards
✔️ Implement real-time tracking & segmentation strategies
✔️ Analyze customer journeys & behavioral patterns
✔️ Optimize marketing campaigns using advanced attribution modeling
✔️ Learn custom implementations & API integrations
Course Features
Whom is this course for?
- Individuals seeking to enhance their data analysis skills and make informed business decisions using Adobe Analytics, regardless of their prior experience with the tool.
- Marketing professionals who want to leverage data insights to optimize campaigns and improve customer engagement.
- Business analysts and data enthusiasts looking to deepen their understanding of web analytics and data-driven strategies.
- Managers and decision-makers aiming to utilize Adobe Analytics to drive organizational performance and track key performance indicators (KPIs).
Course Modules
Detailed Syllabus
Class Schedule (IST)
Wajed Sk – Your Expert Trainer in Marketing, Digital Transformation & AI-Driven Strategies
With over 20 years of experience in marketing, branding, and digital transformation, I have successfully led high-impact campaigns, optimized business processes, and trained professionals across industries. As the Chief Digital and Brand Trainer at Unacademy, I played a pivotal role in developing digital marketing professionals while being a Brand Ambassador for Digital Courses.
My expertise spans Brand Management, Digital Marketing, Programmatic Advertising, AI & Data Analytics, Performance Marketing, Automation, Corporate Communication, and Crisis Management. I specialize in helping businesses scale revenue, optimize marketing automation, and enhance customer engagement using AI-driven insights.
Key Achievements :
✔ Award-Winning Marketer & Trainer: Recognized with the Best Digital Online Service Award (Maddy’s Awards), Best Marketing Campaign Award (National Award for Marketing Excellence), and Google SME Award for excellence in digital strategies.
✔ Unacademy’s Chief Instructor & Digital Mentor: Trained 5,000+ students & professionals in Digital Marketing and AI-driven advertising, boosting career success rates.
✔ Industry-leading digital Marketing Expert: I managed high-impact campaigns for Google SMB India, Apollo Hospitals, Axis Bank, Manipal Hospitals, Taj Hotels, Tata Chemicals, LIC Insurance, Coal India Limited, and many more.
✔ AI-Driven Business Growth Specialist: Implemented AI-powered marketing automation
✔ Global Brand Strategist & Digital Transformation Leader: Successfully rebranded and scaled businesses across India, the USA, the UK, the Middle East, and Canada.
✔ Media & Thought Leadership Presence: Featured on Bloomberg TV, ET Now, Times of India, ABP Ananda, Digital Vidya, and OutLook.
Why Train With Me?
✅ Real-World Expertise: Hands-on experience in executing million-dollar marketing strategies.
✅ Proven Track Record: My strategies have generated 30-50% revenue growth for top brands.
✅ Industry Recognition & Mentorship: Worked with MS Dhoni, Shahrukh Khan, Sadhguru, and collaborated with Practo, Lenskart, Swiggy, and Crisil.
✅ Practical, Case-Study-Based Training: Learn from real-world projects and industry case studies.
Join my training sessions and take your career or business to the next level in marketing, digital transformation, and AI-driven strategies!
Highest Education
MBA (Nottingham University, London) , Certified by IIM-K , Google & Microsoft Certified, ACC Business Coach (USA)
Marketing , Information System
Completion year: 2006
Work Experience
Marketing Head
CitiBank, Frost & Sullivan , Emami, Manipal Hospital, Indiamart.com, AVN Healthcare Group, Apollo Dental, Neuberg Diagnostics Ltd etc
Total duration: 18 years
Teaching Experience
Unacademy Relevel Ltd (Visiting)
Total duration: 5 years
IIM-K (Visiting)
Total duration: 5 years
Google MSME Trainings
Total duration: 2 years
Various Corporate Trainings
Total duration: 8 years