Course Overview
The e-commerce industry is growing unprecedentedly, but success is not just about launching an online store. It’s about having a powerful marketing strategy that attracts the right audience, increases conversions, and drives sustainable growth.
This 6-week course is designed to help you build a winning e-commerce marketing strategy using a mix of performance marketing, SEO, paid ads, influencer collaborations, and AI-driven personalization. Whether you’re a business owner, marketer, or aspiring entrepreneur, this course will equip you with proven strategies to dominate the e-commerce landscape.
💡 Key Learnings:
✔️ Craft a data-driven e-commerce marketing strategy
✔️ Optimize websites for higher conversions & user experience (UX)
✔️ Drive traffic through SEO, paid ads, and influencer marketing
✔️ Master the power of AI-driven personalization & automation
✔️ Build long-term growth with customer retention & loyalty programs
Course Features
Whom is this course for?
- Entrepreneurs and business owners looking to enhance their e-commerce strategies and drive growth in their online ventures.
- Marketing professionals seeking to deepen their understanding of e-commerce-specific tactics and techniques for scaling businesses.
- Individuals interested in transitioning into the e-commerce space and wanting to acquire essential marketing skills for successful online sales.
- Students and recent graduates aiming to build a strong foundation in marketing strategy tailored to the ever-evolving digital marketplace.
Course Modules
Detailed Syllabus
Class Schedule (IST)
Wajed Sk – Your Expert Trainer in Marketing, Digital Transformation & AI-Driven Strategies
With over 20 years of experience in marketing, branding, and digital transformation, I have successfully led high-impact campaigns, optimized business processes, and trained professionals across industries. As the Chief Digital and Brand Trainer at Unacademy, I played a pivotal role in developing digital marketing professionals while being a Brand Ambassador for Digital Courses.
My expertise spans Brand Management, Digital Marketing, Programmatic Advertising, AI & Data Analytics, Performance Marketing, Automation, Corporate Communication, and Crisis Management. I specialize in helping businesses scale revenue, optimize marketing automation, and enhance customer engagement using AI-driven insights.
Key Achievements :
✔ Award-Winning Marketer & Trainer: Recognized with the Best Digital Online Service Award (Maddy’s Awards), Best Marketing Campaign Award (National Award for Marketing Excellence), and Google SME Award for excellence in digital strategies.
✔ Unacademy’s Chief Instructor & Digital Mentor: Trained 5,000+ students & professionals in Digital Marketing and AI-driven advertising, boosting career success rates.
✔ Industry-leading digital Marketing Expert: I managed high-impact campaigns for Google SMB India, Apollo Hospitals, Axis Bank, Manipal Hospitals, Taj Hotels, Tata Chemicals, LIC Insurance, Coal India Limited, and many more.
✔ AI-Driven Business Growth Specialist: Implemented AI-powered marketing automation
✔ Global Brand Strategist & Digital Transformation Leader: Successfully rebranded and scaled businesses across India, the USA, the UK, the Middle East, and Canada.
✔ Media & Thought Leadership Presence: Featured on Bloomberg TV, ET Now, Times of India, ABP Ananda, Digital Vidya, and OutLook.
Why Train With Me?
✅ Real-World Expertise: Hands-on experience in executing million-dollar marketing strategies.
✅ Proven Track Record: My strategies have generated 30-50% revenue growth for top brands.
✅ Industry Recognition & Mentorship: Worked with MS Dhoni, Shahrukh Khan, Sadhguru, and collaborated with Practo, Lenskart, Swiggy, and Crisil.
✅ Practical, Case-Study-Based Training: Learn from real-world projects and industry case studies.
Join my training sessions and take your career or business to the next level in marketing, digital transformation, and AI-driven strategies!
Highest Education
MBA (Nottingham University, London) , Certified by IIM-K , Google & Microsoft Certified, ACC Business Coach (USA)
Marketing , Information System
Completion year: 2006
Work Experience
Marketing Head
CitiBank, Frost & Sullivan , Emami, Manipal Hospital, Indiamart.com, AVN Healthcare Group, Apollo Dental, Neuberg Diagnostics Ltd etc
Total duration: 18 years
Teaching Experience
Unacademy Relevel Ltd (Visiting)
Total duration: 5 years
IIM-K (Visiting)
Total duration: 5 years
Google MSME Trainings
Total duration: 2 years
Various Corporate Trainings
Total duration: 8 years