Course Overview
Week 1: Introduction to AI in Marketing & Automation
📌 Key Topics:
✅ What is AI Marketing? Evolution & Future Trends
✅ Understanding AI in Consumer Behavior & Personalization
✅ AI-Powered Marketing Automation (Chatbots, AI Emails, AI CRMs)
✅ Introduction to AI Marketing Tools (ChatGPT, Jasper AI, Canva AI, HubSpot AI)
✅ Ethical Considerations & AI Bias in Marketing
Week 2: AI in Content Marketing & SEO
📌 Key Topics:
✅ AI-Generated Content: Best Practices & Limitations
✅ AI for Blogging & Social Media Content (Jasper AI, Surfer SEO)
✅ AI in SEO: Voice Search, NLP, Featured Snippets Optimization
✅ AI-Powered Image & Video Creation (Canva AI, MidJourney, Synthesia AI)
✅ Content Personalization Using AI
Week 3: AI in Paid Advertising & Programmatic Marketing
📌 Key Topics:
✅ AI-Powered Google & Meta Ads (Performance Max, Smart Bidding)
✅ Dynamic Ad Personalization Using AI
✅ AI in Programmatic Advertising & Real-Time Bidding (RTB)
✅ AI for Retargeting & Lookalike Audiences
✅ AI-Based Copywriting for Ads
Week 4: Predictive Analytics, AI-Driven Data Insights & CRM Optimization
📌 Key Topics:
✅ Introduction to Predictive Analytics in Marketing
✅ AI in Customer Segmentation & Lead Scoring
✅ AI for Sentiment Analysis & Social Listening
✅ AI-Powered CRM & AI-Based Lead Nurturing (HubSpot, Salesforce AI)
✅ Data Privacy & AI Compliance (GDPR, CCPA)
Week 5: AI in Influencer Marketing, Chatbots & Conversational AI
📌 Key Topics:
✅ AI-Powered Influencer Discovery & Partnership Optimization
✅ ChatGPT & Conversational AI for Marketing & Customer Support
✅ AI-Powered WhatsApp & Messenger Marketing
✅ AI-Based Voice Search & Conversational UX Design
✅ AI for E-commerce & Personalized Shopping Experiences
Course Features
Whom is this course for?
- Business owners and entrepreneurs looking to harness AI technologies to enhance their marketing strategies and drive growth.
- Marketing professionals aiming to upgrade their skills and stay competitive by integrating AI tools into their campaigns.
- Students and recent graduates interested in gaining a foundational understanding of AI applications in marketing to boost their career prospects.
- Anyone curious about the intersection of technology and marketing, seeking practical knowledge and insights on leveraging AI for effective consumer engagement.
Course Modules
Detailed Syllabus
Class Schedule (IST)
Wajed Sk – Your Expert Trainer in Marketing, Digital Transformation & AI-Driven Strategies
With over 20 years of experience in marketing, branding, and digital transformation, I have successfully led high-impact campaigns, optimized business processes, and trained professionals across industries. As the Chief Digital and Brand Trainer at Unacademy, I played a pivotal role in developing digital marketing professionals while being a Brand Ambassador for Digital Courses.
My expertise spans Brand Management, Digital Marketing, Programmatic Advertising, AI & Data Analytics, Performance Marketing, Automation, Corporate Communication, and Crisis Management. I specialize in helping businesses scale revenue, optimize marketing automation, and enhance customer engagement using AI-driven insights.
Key Achievements :
✔ Award-Winning Marketer & Trainer: Recognized with the Best Digital Online Service Award (Maddy’s Awards), Best Marketing Campaign Award (National Award for Marketing Excellence), and Google SME Award for excellence in digital strategies.
✔ Unacademy’s Chief Instructor & Digital Mentor: Trained 5,000+ students & professionals in Digital Marketing and AI-driven advertising, boosting career success rates.
✔ Industry-leading digital Marketing Expert: I managed high-impact campaigns for Google SMB India, Apollo Hospitals, Axis Bank, Manipal Hospitals, Taj Hotels, Tata Chemicals, LIC Insurance, Coal India Limited, and many more.
✔ AI-Driven Business Growth Specialist: Implemented AI-powered marketing automation
✔ Global Brand Strategist & Digital Transformation Leader: Successfully rebranded and scaled businesses across India, the USA, the UK, the Middle East, and Canada.
✔ Media & Thought Leadership Presence: Featured on Bloomberg TV, ET Now, Times of India, ABP Ananda, Digital Vidya, and OutLook.
Why Train With Me?
✅ Real-World Expertise: Hands-on experience in executing million-dollar marketing strategies.
✅ Proven Track Record: My strategies have generated 30-50% revenue growth for top brands.
✅ Industry Recognition & Mentorship: Worked with MS Dhoni, Shahrukh Khan, Sadhguru, and collaborated with Practo, Lenskart, Swiggy, and Crisil.
✅ Practical, Case-Study-Based Training: Learn from real-world projects and industry case studies.
Join my training sessions and take your career or business to the next level in marketing, digital transformation, and AI-driven strategies!
Highest Education
MBA (Nottingham University, London) , Certified by IIM-K , Google & Microsoft Certified, ACC Business Coach (USA)
Marketing , Information System
Completion year: 2006
Work Experience
Marketing Head
CitiBank, Frost & Sullivan , Emami, Manipal Hospital, Indiamart.com, AVN Healthcare Group, Apollo Dental, Neuberg Diagnostics Ltd etc
Total duration: 18 years
Teaching Experience
Unacademy Relevel Ltd (Visiting)
Total duration: 5 years
IIM-K (Visiting)
Total duration: 5 years
Google MSME Trainings
Total duration: 2 years
Various Corporate Trainings
Total duration: 8 years